About Us

Our mission here at AbyNormal is to raise awareness about Alzheimer’s, to fight the stigma that it is just a product of aging, that it is “normal”. Through increasing access to funding and the relentless pursuit to finding an answer, we strive to enable the most brilliant minds of both current and future generations to conduct the tedious research needed to decode the puzzle that is Alzheimer's.


In a nation that has become increasingly divisive and polarized, we the people need to demand a focus on Alzheimers. It is a disease that affects people from all walks of life, it is not bound by political norms or shaped by cultural boundaries, no matter where we all personally stand, we as a country need to come together to fight this disease which does not discriminate.

With the COVID-19 pandemic that has been sweeping across the world it is a time where supporting those in need has never been more important. For those already battling a disease or caring for a loved one who is sick, this pandemic has had a disproportional impact. For this reason in addition to funding research we are also supporting caregivers around the United States that selflessly put the needs of their loved ones ahead of their own ambitions.

At AbyNormal we have a personal investment in supporting Alzheimers research. It is a particular disease that has struck very close to home and in 2019 it took the life of my grandfather, James Haygreen. A man that consistently put the needs of others in his community above his own. This debilitating disease that currently has no cure or effective preventative medications is affecting over 5 million Americans. The need for round the clock care of those affected Alzheimers and other forms of dementia means that over 16 million Americans are providing unpaid care for family and loved ones.

Our company is also something of a tribute to the late Gene Wilder and his ability to touch people on all corners of the globe with his comedy. Although we did not personal know Gene his characters on screen and his work off screen made a big impact on our lives growing up. In his late years Gene succumbed to Alzheimers, it is in his memory, the memory of my grandfather and so many others that we do everything we can do to further research in search of a cure.




At AbyNormal, we go to big lengths to insure every penny we give goes directly into the pockets of caregivers in need and funds researchers on the front lines trying to find a cure for this horrendous disease.

The most trusted third party organizations are used to evaluate the effectiveness of each the charitable organizations. We give only to those who, like us, put the social welfare of our community above the desire to line our own pockets. The two organizations that we are currently supporting are the Cure Alzheimer's Fund and the Caregiver Action Network. 

CN: 96.46/100 ****​

BBB: Accredited Charity 

CN: 96.46/100 ****​

BBB: Accredited Charity 

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